| 000 | 01413cam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 20062585 | ||
| 003 | OSt | ||
| 005 | 20240820164426.0 | ||
| 008 | 171016s2018 mdu b 001 0 eng | ||
| 010 | _a 2017042452 | ||
| 020 | _a9781538101049 (cloth : alk. paper) | ||
| 020 | _a9781538101056 (pbk. : alk. paper) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.123 _b.B557 2018 |
| 082 | 0 | 0 |
_a658.802 BLA 2018 _223 |
| 100 | 1 |
_aBlakeman, Robyn, _d1958- _eauthor. |
|
| 245 | 1 | 0 |
_aIntegrated marketing communication : _bcreative strategy from idea to implementation / _cRobyn Blakeman, University of Tennessee, Knoxville. |
| 250 | _aThird edition. | ||
| 264 | 1 |
_aLanham : _bRowman & Littlefield, _c[2018] |
|
| 300 |
_aviii, 359 pages ; _c26 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aIntegrated marketing. | |
| 776 | 0 | 8 |
_iOnline version: _aBlakeman, Robyn, 1958- author. _tIntegrated marketing communication _bThird edition. _dLanham : Rowman & Littlefield, [2018] _z9781538101063 _w(DLC) 2017051349 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK _n0 |
||
| 999 |
_c70 _d70 |
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