| 000 | 04761cam a2200529 a 4500 | ||
|---|---|---|---|
| 001 | 773208404 | ||
| 003 | OCoLC | ||
| 005 | 20250912204406.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 120118s2010 caua ob 001 0 eng d | ||
| 020 |
_a9781449389628 _q(electronic bk.) |
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_aCL0500000077 _bSafari Books Online |
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_a990033E2-59E5-4D1E-9511-73AC9BC69671 _bOverDrive, Inc. _nhttp://www.overdrive.com |
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_aTEC _x056000 _2bisacsh |
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_a609 _222 |
| 100 | 1 | _aBerkun, Scott | |
| 245 | 1 | 4 |
_aThe myths of innovation / _cScott Berkun |
| 250 | _a1st ed | ||
| 260 |
_aSebastopol, CA : _bO'Reilly, _c©2010 |
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| 300 |
_a1 online resource (xviii, 225 pages) : _billustrations |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 500 | _aUpdated and expanded of: The myths of innovation. 2007 | ||
| 500 | _a"Expanded and revised with four new chapters"--Cover | ||
| 504 | _aIncludes bibliographical references and index | ||
| 505 | 0 | _aCommitment to research accuracy -- The myth of epiphany -- We understand the history of innovation -- There is a method for innovation -- People love new ideas -- The lone inventor -- Good ideas are hard to find -- Your boss knows more about innovation than you -- The best ideas win -- Problems and solutions -- Innovation is always good -- Beyond hype and history -- Creative thinking hacks -- How to pitch an idea -- How to stay motivated -- Appendix : Research and recommendations | |
| 506 | _aAvailable to OhioLINK libraries | ||
| 520 | _aIn this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world. You'll have fun while you learn: Where ideas come from The true history of history Why most people don't like ideas How great managers make ideas thrive The importance of problem finding The simple plan (new for paperback) Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas. "Sets us free to try and change the world."--Guy Kawasaki, Author of Art of The Start "Small, simple, powerful: an innovative book about innovation."--Don Norman, author of Design of Everyday Things "Insightful, inspiring, evocative, and just plain fun to read. It's totally great."--John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC) "Methodically and entertainingly dismantling the cliches that surround the process of innovation."--Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com "Will inspire you to come up with breakthrough ideas of your own."--Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum "Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick."--Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation | ||
| 650 | 0 | _aTechnological innovations | |
| 650 | 0 |
_aTechnological innovations _xHistory |
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| 655 | 4 | _aElectronic books | |
| 655 | 7 |
_aHistory. _2fast _0(OCoLC)fst01411628 |
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| 710 | 2 | _aOhio Library and Information Network | |
| 776 | 0 | 8 |
_iPrint version: _aBerkun, Scott. _tMyths of innovation. _b1st ed. _dSebastopol, CA : O'Reilly, ©2010 _z9781449389628 _w(OCoLC)624416752 |
| 856 | 4 | 0 |
_3O'Reilly _zConnect to resource _uhttps://learning.oreilly.com/library/view/~/9781449396374/?ar |
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