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001 773208404
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008 120118s2010 caua ob 001 0 eng d
020 _a9781449389628
_q(electronic bk.)
020 _a9781449389628
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020 _a9781449399610
_q(electronic bk.)
020 _a1449399614
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020 _z1449389627
035 _a(OCoLC)773208404
_z(OCoLC)679604233
_z(OCoLC)968112030
_z(OCoLC)969005395
037 _aCL0500000077
_bSafari Books Online
037 _a990033E2-59E5-4D1E-9511-73AC9BC69671
_bOverDrive, Inc.
_nhttp://www.overdrive.com
040 _aN$T
_beng
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050 4 _aT173.8
_b.B457 2010eb
072 7 _aTEC
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082 0 4 _a609
_222
100 1 _aBerkun, Scott
245 1 4 _aThe myths of innovation /
_cScott Berkun
250 _a1st ed
260 _aSebastopol, CA :
_bO'Reilly,
_c©2010
300 _a1 online resource (xviii, 225 pages) :
_billustrations
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
500 _aUpdated and expanded of: The myths of innovation. 2007
500 _a"Expanded and revised with four new chapters"--Cover
504 _aIncludes bibliographical references and index
505 0 _aCommitment to research accuracy -- The myth of epiphany -- We understand the history of innovation -- There is a method for innovation -- People love new ideas -- The lone inventor -- Good ideas are hard to find -- Your boss knows more about innovation than you -- The best ideas win -- Problems and solutions -- Innovation is always good -- Beyond hype and history -- Creative thinking hacks -- How to pitch an idea -- How to stay motivated -- Appendix : Research and recommendations
506 _aAvailable to OhioLINK libraries
520 _aIn this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world. You'll have fun while you learn: Where ideas come from The true history of history Why most people don't like ideas How great managers make ideas thrive The importance of problem finding The simple plan (new for paperback) Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas. "Sets us free to try and change the world."--Guy Kawasaki, Author of Art of The Start "Small, simple, powerful: an innovative book about innovation."--Don Norman, author of Design of Everyday Things "Insightful, inspiring, evocative, and just plain fun to read. It's totally great."--John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC) "Methodically and entertainingly dismantling the cliches that surround the process of innovation."--Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com "Will inspire you to come up with breakthrough ideas of your own."--Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum "Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick."--Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation
650 0 _aTechnological innovations
650 0 _aTechnological innovations
_xHistory
655 4 _aElectronic books
655 7 _aHistory.
_2fast
_0(OCoLC)fst01411628
710 2 _aOhio Library and Information Network
776 0 8 _iPrint version:
_aBerkun, Scott.
_tMyths of innovation.
_b1st ed.
_dSebastopol, CA : O'Reilly, ©2010
_z9781449389628
_w(OCoLC)624416752
856 4 0 _3O'Reilly
_zConnect to resource
_uhttps://learning.oreilly.com/library/view/~/9781449396374/?ar
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_cBK
_n0
999 _c693
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