000			03166cam a2200553 i 4500
001			20651089
003			OSt
005			20240822120332.0
008			180829t20192019inua 001 0 eng d
010			_a 2018956702 _z 2014948538
015			_aGBB504756 _2bnb
015			_aGBB4D8268 _2bnb
016	7		_a016965752 _2Uk
016	7		_a017009624 _2Uk
020			_a9781118824856 _q(paperback)
020			_a1118824857 _q(paperback)
020			_z9781118824894 _q(ebk.)
035			_a(OCoLC)ocn897884896
040			_aUKMGB _beng _cUKMGB _erda _dBTCTA _dBDX _dOCLCQ _dOCLCF _dJAS _dJRZ _dYDXIT _dMUU _dYDX _dCGP _dFQG _dOG$ _dOCL _dDLC
042			_alccopycat
050	0	0	_aHF5415.32 _b.S926 2019
082	0	4	_a658.8340 SZA 2019 _223
100	1		_aSzabó, Gábor, _eauthor.
245	1	0	_aSocial media data mining and analytics / _cGabor Szabo, Gungor Polatkan, Oscar Boykin, Antonios Chalkiopoulos.
246	3		_aData mining and analytics
264		1	_aIndianapolis, IN : _bJohn Wiley & Sons, _c[2019]
264		4	_c©2019
300			_axxxv, 316 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes index.
504			_aIncludes index.
505	0		_aUsers: the who of social media -- Networks: the how of social media -- Temporal processes: the when of social media -- Content: the what of social media -- Processing large datasets -- Learn, map, and recommend -- Conclusions.
520			_a"Social media is a rich source of big data, so much so that 90% of Fortune 500 companies are investing in big data initiatives to help them predict consumer behavior. Knowing the most effective ways to mine social media data can help you acquire information that generates amazing business results. Social media is unstructured, dynamic, and future-oriented. Effective, insightful data mining requires new analytical tools and techniques. Written by experts at social networking companies, Social Media Data Mining and Analytics provides a hands-on course that teaches you how to use state-of-the-art tools and sophisticated data mining techniques specifically geared to social media. It digs deeply into the mechanics of collecting and applying social media data to understand customers, define trends, and make predictions that can improve analytics for growth and sales. "--Amazon.com
650		0	_aData mining _xSocial aspects.
650		0	_aConsumer profiling _xData processing.
650		0	_aConsumer behavior _xForecasting.
650		0	_aBusiness planning _xData processing.
650		0	_aSocial media _xData processing.
650		0	_aData mining.
650		7	_aData mining _xSocial aspects. _2fast _0(OCoLC)fst01983683
650		7	_aBusiness planning _xData processing. _2fast _0(OCoLC)fst00842824
650		7	_aConsumer behavior _xForecasting. _2fast _0(OCoLC)fst00876242
650		7	_aData mining. _2fast _0(OCoLC)fst00887946
906			_a7 _bcbc _ccopycat _d3 _encip _f20 _gy-gencatlg
942			_2ddc _cBK _n0
999			_c67 _d67