000			01760cam a22003614a 4500
001			14285294
003			OSt
005			20240822142208.0
008			060303s2006 caua 001 0 eng
010			_a 2006272689
020			_a0321348109
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHD69.B7 _bN4 2006
082	0	0	_a658.827 NEU 2006 _222
100	1		_aNeumeier, Marty.
245	1	4	_aThe brand gap : _bhow to bridge the distance between business strategy and design : a whiteboard overview / _cby Marty Neumeier.
250			_aRev. ed.
260			_aBerkekley, CA : _bNew Riders, _cc2006.
300			_a194 p. : _bill. ; _c21 cm.
500			_aThe title proper, other title information, and statement of reponsibility spread into four pages.
500			_a"AIGA"--Cover.
500			_aIncludes index.
505			_a• the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary
650		0	_aBrand name products.
650		0	_aBrand name products _xPlanning.
650		0	_aBranding (Marketing)
710	2		_aAmerican Institute of Graphic Arts.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/fy0606/2006272689.html
906			_a7 _bcbc _corigcop _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cBK _n0
999			_c64 _d64