000			04688cam a2200553Ii 4500
001			1244535388
003			OCoLC
005			20250908185619.0
006			m o d
007			cr |n|||||||||
008			210402s2021 sz a ob 000 0 eng d
020			_a9783030634841 _q(electronic bk.)
020			_a3030634825 _q(electronic bk.)
020			_z9783030634841
020			_z3030634817 _a9783030634841
024	7		_a10.1007/978-3-030-63482-7 _2doi
035			_a(OCoLC)1244535388 _z(OCoLC)1244621614
040			_aYDX _beng _erda _cYDX _dGW5XE _dEBLCP _dOCLCO _dOCLCF
041	1		_aeng _hger
050		4	_aHF5548.32
072		7	_aKJE _2bicssc
072		7	_aBUS090000 _2bisacsh
072		7	_aKJE _2thema
082	0	4	_a658.87 WIR 2021 _223
100	1		_aWirtz, Bernd W., _d1964- _0http://id.loc.gov/authorities/names/n96050046 _eauthor
240	1	0	_aElectronic business. _lEnglish
245	1	0	_aDigital business and electronic commerce : _bstrategy, business models and technology / _cBernd W. Wirtz
264		1	_aCham, Switzerland : _bSpringer, _c[2021]
300			_a1 online resource (xviii, 758 pages) : _billustrations (some color)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
490	1		_aSpringer texts in business and economics, _x2192-4333
504			_aIncludes bibliographical references
505	0		_aFoundations of digital business -- Mobile business -- Social media business -- Digital government -- Digital business technology and regulation -- Internet of Things -- Artificial intelligence, big data, and cloud computing -- Digital platforms, sharing economy, and crowd strategies -- Digital ecosystem, disintermediation, and disruption -- Digital B2C business models -- Digital B2B business models -- Digital business strategy -- Digital transformation and digital organization -- Digital marketing and electronic commerce -- Digital procurement -- Digital business implementation -- Coogle/Alphabet case study -- Selected digital case studies -- The digital future: a brief outlook
506			_aAvailable to OhioLINK libraries
520			_aThis textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book
650		0	_aElectronic commerce _0http://id.loc.gov/authorities/subjects/sh96008434 _xEconomic aspects. _0http://id.loc.gov/authorities/subjects/sh99005484
650		0	_aInternet _0http://id.loc.gov/authorities/subjects/sh92002816 _xEconomic aspects. _0http://id.loc.gov/authorities/subjects/sh99005484
650		0	_aInformation technology _xEconomic aspects. _0http://id.loc.gov/authorities/subjects/sh2008123436
655		4	_aElectronic books
710	2		_aOhio Library and Information Network. _0http://id.loc.gov/authorities/names/no95058981
776	0	8	_iPrint version: _z9783030634810 _w(OCoLC)1200580998
830		0	_aSpringer texts in business and economics. _0http://id.loc.gov/authorities/names/no2011127990 _x2192-4333
856	4	0	_3OhioLINK _zConnect to resource _uhttps://rave.ohiolink.edu/ebooks/ebc2/9783030634827
856	4	0	_3SpringerLink _zConnect to resource _uhttp://link.springer.com/10.1007/978-3-030-63482-7
856	4	0	_3SpringerLink _zConnect to resource (off-campus) _uhttps://go.ohiolink.edu/goto?url=http://link.springer.com/10.1007/978-3-030-63482-7
942			_2ddc _cBK _n0
999			_c636 _d636