| 000 | 02008cam a22004578i 4500 | ||
|---|---|---|---|
| 001 | 22790498 | ||
| 003 | OSt | ||
| 005 | 20250904193824.0 | ||
| 006 | m |o d | | ||
| 007 | cr_||||||||||| | ||
| 008 | 220914s2024 nyu o 001 0 eng | ||
| 010 | _a 2022043411 | ||
| 020 |
_a9781266077098 _q(ebook other) |
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| 020 |
_z9781266077098 _q(hardcover ; _qalk. paper) |
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| 020 |
_a9781266854781 _q(ebook) |
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| 020 |
_z9781266854835 _q(spiral bound ; _qalk. paper) |
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| 022 | _a9781266077098 | ||
| 035 | _a22790498 | ||
| 040 |
_aDLC _beng _cDLC _erda |
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| 042 | _apcc | ||
| 050 | 0 | 0 | _aHF5821 |
| 082 | 0 | 0 |
_a659.1 WEI 2024 _223/eng/20220914 |
| 100 | 1 |
_aArens, William F., _eauthor. |
|
| 245 | 1 | 0 |
_aContemporary advertising and integrated marketing communications / _cMichael F. Weigold, William F. Arens. |
| 250 | _aSeventeenth edition. | ||
| 263 | _a2301 | ||
| 264 | 1 |
_aNew York, NY : _bMcGraw Hill LLC, _c[2024] |
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| 300 | _a1 online resource | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 500 | _aIncludes index. | ||
| 520 |
_a"The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"-- _cProvided by publisher. |
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| 588 | _aDescription based on print version record and CIP data provided by publisher; resource not viewed. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aWeigold, Michael F., _d1958- _eauthor. |
|
| 776 | 0 | 8 |
_iPrint version: _aArens, William F. _tContemporary advertising and integrated marketing communications _bSeventeenth edition. _dNew York, NY : McGraw Hill LLC, [2024] _z9781266128882 _w(DLC) 2022043410 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK _n0 |
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| 999 |
_c624 _d624 |
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