| 000 | 02502cam a2200397 i 4500 | ||
|---|---|---|---|
| 001 | 6385160 | ||
| 003 | OSt | ||
| 005 | 20240821173347.0 | ||
| 008 | 131108t20002014xnaac g b 001 0 eng | ||
| 020 |
_a9781743314036 _qpaperback : _c$65.00 |
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| 035 | _a6385160 | ||
| 040 |
_aANL _beng _erda _dANL _cANL |
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| 042 | _aanuc | ||
| 043 | _au-at--- | ||
| 082 | 0 | 4 |
_a659.2099 JOH 2014 _223 |
| 245 | 0 | 0 |
_aPublic relations : _btheory and practice / _cedited by Jane Johnston and Mark Sheehan. |
| 250 | _a4th edition | ||
| 264 | 1 |
_aCrows Nest, NSW : _bAllen & Unwin, _c2014 |
|
| 264 | 4 | _c2014 | |
| 300 |
_axv, 424 pages : _billustrations, portraits ; _c23 cm |
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| 336 |
_atext _2rdacontent |
||
| 336 |
_astill image _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _aFirst edition published 2000. | ||
| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 520 | _aPublic relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes. In this widely used introduction to professional practice, leading academics and practitioners outline the core principles of public relations in business, government and the third sectors. They show how to develop effective public relations strategies and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories, they discuss how to work with key publics, using all forms of media for maximum impact. It is richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries. Public Relations has been substantially revised and includes newly written chapters on social media, tactics, integrated marketing communication, risk and crisis communication, public relations history, corporate and investor public relations, and law, as well as a new glossary of theoretical terms. | ||
| 650 | 0 |
_aPublic relations _zAustralia. |
|
| 650 | 0 |
_aCorporations _xPublic relations _zAustralia. |
|
| 650 | 0 |
_aPublic relations and politics _zAustralia. |
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| 653 | _aAustralian | ||
| 700 | 1 |
_aJohnston, Jane. _d1961- _eeditor. |
|
| 700 | 1 |
_aSheehan, Mark. _d1959- _eeditor. |
|
| 942 |
_2ddc _cBK _n0 |
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| 999 |
_c61 _d61 |
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