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100 1 _aRowles, Daniel
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245 1 0 _aDigital branding :
_bhow to successfully build and measure a brand online /
_cDaniel Rowles.
250 _aFourth edition.
264 1 _aLondon ;
_aNew York, NY :
_bKogan Page,
_c2025.
300 _axiv, 218 pages :
_billustrations ;
_c24 cm
336 _atext
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338 _avolume
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504 _aIncludes bibliographical references (pages 212-214) and index.
520 _aYour brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevate your online presence and delve into key marketing channels with this acclaimed guide.Tailored for marketers and brand strategists, Digital Branding is an invaluable resource for enhancing your brand's identity and online presence. It offers practical, step-by-step guidance on developing your branding, backed by the expertise of a respected CIM fellow, course leader and industry influencer.This comprehensive guide establishes a sturdy framework for brand planning, identity development and channel selection. Drawing insights from industry giants like PWC, BBC and Specsavers, the book is now in its fully updated fourth edition. This latest edition introduces the new version of Google Analytics, Generative AI and changes to the SEO and social algorithm-- Provided by publisher.
650 0 _aInternet marketing
_0http://id.loc.gov/authorities/subjects/sh95005028
650 0 _aBranding (Marketing)
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