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020			_a9781108984508 _qpaperback
020			_a9781108984508 _qpaperback
020			_a9781108984508 _qhardcover
020			_a1108839142 _qhardcover
020			_z9781108989367 _qelectronic book _a9781108984508
020			_z9781108996426 _qelectronic book
035			_a23654625
035			_a(OCoLC)1289272730
040			_aUKMGB _beng _erda _cUKMGB _dOCLCF _dOCLCO _dUKMGB _dOCLCO _dYDX _dCN3HA _dY@Y _dOCLCO _dOCLCL _dDLC
042			_alccopycat
082	0	4	_a330.024658 WIL 2022 _223
100	1		_aWilkinson, Nick, _d1953- _eauthor. _1https://id.oclc.org/worldcat/entity/E39PCjCj89rTYrQPph6X6cPPPP _1https://isni.org/isni/0000000114504195
245	1	0	_aManagerial economics : _bproblem-solving in a digital world / _cNick Wilkinson.
250			_aSecond edition.
264		1	_aCambridge, United Kingdom : _bCambridge University Press, _c2022.
264		4	_c©2022
300			_axxxiv, 775 pages : _billustrations ; _c25 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aPrevious edition: 2005.
504			_aIncludes bibliographical references and index.
505	0		_aPart I: Introduction. Nature, scope and methods of managerial economics -- The theory of the firm -- Part II. Demand analysis. Consumer theory -- Demand theory -- Demand estimation -- Part III: Production and cost analysis. Production theory -- Cost theory -- Cost estimation -- Part IV. Strategy analysis. Market structure and pricing -- Game theory -- Positioning and growth strategy -- Marketing mix strategy -- Investment analysis -- Part V: Government Policy. Government policy and regulation -- Global issues in managerial economies.
520			_aManagerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. The current business environment presents managers with increasingly difficult decisions, amidst the Covid-19 pandemic and associated lockdowns, as well as the digital revolution and improved technology. Now in its second edition, this textbook features a new focus on how managerial economics has been transformed by the increasing importance of digitization within both the workplace and wider economy. It also features a new chapter on consumer theory, which emphasizes psychological factors and behavioural economics. Wilkinson adapts a user-friendly problem-solving approach to take the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, demonstrating how to apply the principles of managerial economics to real-life situations. -- Provided by publisher.
650		0	_aManagerial economics.
650		0	_aProblem solving.
650		0	_aManagerial economics _xDecision making.
650		6	_aÉconomie d'entreprise.
650		6	_aRésolution de problème.
650		6	_aÉconomie d'entreprise _xPrise de décision.
650		7	_aManagerial economics _2fast
650		7	_aManagerial economics _xDecision making _2fast
650		7	_aProblem solving _2fast
776	0	8	_iebook version : _z9781108989367
906			_a0 _bibc _ccopycat _d3 _encip _f20 _gy-gencatlg
942			_2ddc _cBK _n0
999			_c604 _d604