000 02488cam a22004458i 4500
001 21612790
003 OSt
005 20250901171807.0
008 200716s2021 nju b 001 0 eng
010 _a 2020032117
020 _a9781119760900
_q(paperback)
020 _z9781119760757
_q(adobe pdf)
_a9781119760900
020 _z9781119554943
_q(epub)
_a9781119760900
022 _a9781119760900
035 _a21612790
040 _aDLC
_beng
_erda
_cDLC
_dDLC
042 _apcc
050 0 0 _aHD30.22
_b.S26 2021
082 0 0 _a338.5024658 SAM 2022
_223
100 1 _aSamuelson, William F.,
_eauthor.
245 1 0 _aManagerial economics /
_cWilliam F. Samuelson, Boston University, Stephen G. Marks, Boston University, Jay L. Zagorsky, Boston University.
250 _aNinth Edition.
263 _a2010
264 1 _aHoboken :
_bWiley,
_c2021.
300 _apages cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aRevised edition of the authors' Managerial economics, [2015]
504 _aIncludes bibliographical references and index.
520 _a"The last 25 years have witnessed an unprecedented increase in competition in both national and world markets. In this competitive environment, managers must make increasingly complex business decisions that will determine whether the firm will prosper or even survive. Today, economic analysis is more important than ever as a tool for decision making. The aims of this textbook are to illustrate the central decision problems managers face and to provide the economic analysis they need to guide these decisions. It was written with the conviction that an effective managerial economics textbook must go beyond the "nuts and bolts" of economic analysis; it should also show how practicing managers use these economic methods. Our experience teaching managerial economics to undergraduates, MBAs, and executives alike shows that a focus on applications is essential"--
_cProvided by publisher.
650 0 _aManagerial economics.
650 0 _aDecision making.
700 1 _aMarks, Stephen G.
_q(Stephen Gary)
700 1 _aZagorsky, Jay L.,
_eauthor.
776 0 8 _iOnline version:
_aSamuelson, William F.,
_tManagerial economics
_bNinth edition.
_dHoboken : Wiley, 2020.
_z9781119760757
_w(DLC) 2020032118
906 _a7
_brip
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
_n0
999 _c597
_d597