| 000 | 02479cam a22004094a 4500 | ||
|---|---|---|---|
| 001 | 62282757 | ||
| 003 | OCoLC | ||
| 005 | 20250827132527.0 | ||
| 008 | 051103s2006 mau b 001 0 eng | ||
| 010 | _a2005057059 | ||
| 015 |
_aGBA598958 _2bnb |
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| 020 |
_a1405134925 _q(pbk.) |
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| 020 |
_a9781405134927 _q(pbk.) |
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| 022 | _a9781405134927 | ||
| 024 | 3 |
_a9781405134927 _q(pbk.) |
|
| 035 |
_a(OCoLC)62282757 _z(OCoLC)1022634736 _z(OCoLC)1171148227 |
||
| 040 |
_aDLC _beng _cDLC _dBAKER _dBWKUK _dLMR _dUBY _dNLGGC _dYDXCP _dBTCTA _dLVB _dVP@ _dCHVBK _dDEBBG _dOCLCQ _dOCL _dIG# _dUOI _dTULIB _dHDC _dOCLCF _dP4I _dOCLCO _dOCLCQ _dOCLCO _dOCLCQ _dOCLCO _dCSJ _dOCLCO _dCSA _dOCLCO _dUKOBU _dUKMGB _dCNCLB _dOCLCA _dIL4J6 _dOCLCO _dCCS _dOCLCO _dCFI _dOCLCO _dOKS _dOCLCO _dAKB _dOCLCO _dPUL _dOCLCO |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD62.4 _b.R53 2006 |
| 082 | 0 | 0 |
_a658.049 RIC 2006 _222 |
| 100 | 1 | _aRicks, David A | |
| 245 | 1 | 0 |
_aBlunders in international business / _cDavid A. Ricks |
| 250 | _a4th ed | ||
| 260 |
_aMalden, MA ; _aOxford : _bBlackwell Pub., _c2006 |
||
| 300 |
_aix, 182 pages ; _c22 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 500 | _aIncludes indexes | ||
| 504 | _aIncludes bibliographical references and indexes | ||
| 505 | 0 | 0 |
_tThe Role of Culture _g3 -- _tThe Role of Communication _g9 -- _tStructure _g13 -- _g2 _tProduction _g17 -- _tLocation/Layout _g17 -- _tProduct _g19 -- _tPackage _g28 -- _tColor _g32 -- _g3 _tNames _g36 -- _tProduct Names _g36 -- _tCompany Names _g46 -- _g4 _tMarketing _g49 -- _tPromotions _g51 -- _tPricing _g74 -- _tCarelessness _g80 -- _tMultiple Meanings _g91 -- _tIdioms _g96 -- _g6 _tManagement _g101 -- _tCultural Differences _g104 -- _tPoor Personnel Choices _g108 -- _tLabor Relations _g111 -- _g7 _tStrategic Management _g115 -- _tEntry Mode _g115 -- _tSupply Problems _g121 -- _tComplex Problems _g125 -- _tAdditional Mistakes _g129 -- _g8 _tOther Areas of International Business _g137 -- _tLegal _g137 -- _tFinance _g144 -- _tMarket Research _g146 -- _tAdaptation _g157 -- _tNationalism _g158 -- _tPromotion _g159 -- _tMarket Research _g166 |
| 520 | 8 | _aThis edition has been significantly updated to include more than 100 new international business blunders. Well-known old blunders have been replaced with new ones in order to update the lessons learned | |
| 650 | 0 |
_aInternational business enterprises _xManagement _vCase studies |
|
| 650 | 0 |
_aBusiness failures _vCase studies |
|
| 655 | 7 |
_aCase studies. _2lcgft |
|
| 942 |
_2ddc _cBK _n0 |
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| 999 |
_c572 _d572 |
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