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| 001 | 22257163 | ||
| 003 | OSt | ||
| 005 | 20250826133027.0 | ||
| 008 | 210929s2023 caua b 001 0 eng | ||
| 010 | _a 2021048136 | ||
| 020 |
_a9781071846650 _q(paperback) |
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| 020 |
_z9781071846650 _q(epub) |
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| 020 |
_z9781071846650 _q(epub) |
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| 020 |
_z9781071846650 _q(pdf) |
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| 035 | _a22257163 | ||
| 040 |
_aDLC _beng _erda _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5823 _b.A758 2023 |
| 082 | 0 | 0 |
_a659.1 ALT 2023 _223 |
| 100 | 1 |
_aAltstiel, Tom, _eauthor. |
|
| 245 | 1 | 0 |
_aAdvertising creative : _bstrategy, copy, and design / _cTom Altstiel, TBA Marketing Group LLC, Jean Grow DEI, Marquette University, Dan Augustine, EPIC Creative, Joanna L. Jenkins, Moore College of Art and Design. |
| 250 | _aSixth edition. | ||
| 264 | 1 |
_aLos Angeles : _bSAGE, _c[2023] |
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| 300 |
_axxvi, 358 pages : _bcolor illustrations ; _c28 cm |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 |
_a"Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, the authors take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and expanded coverage of design in the digital age. "-- _cProvided by publisher. |
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| 650 | 0 | _aAdvertising. | |
| 906 |
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