000 03545cam a2200493 i 4500
001 1445900393
003 OCoLC
005 20250825172834.0
006 m o d
007 cr cnu---unuuu
008 240710s2024 nju o 001 0 eng
020 _a9781394282166
_qelectronic book
020 _a9781394282166
_qelectronic book
020 _a9781394282166
_qelectronic book
020 _a1394282176
_qelectronic book
020 _z9781394282166
_qpaperback
035 _a(OCoLC)1445900393
037 _aE5D43C09-CE31-4375-88AB-23C23F3CECD6
_bOverDrive, Inc.
_nhttp://www.overdrive.com
037 _a9781394282166
_bO'Reilly Media
040 _aDLC
_beng
_erda
_cDLC
_dOCLCO
_dTEFOD
_dORMDA
_dYDX
_dOCLCO
042 _apcc
050 0 4 _aHF5415.1265
_b.S36 2024
082 0 0 _a658.872 SCO 2024
_223/eng/20240711
100 1 _aScott, David Meerman,
_eauthor.
_1https://id.oclc.org/worldcat/entity/E39PBJdxbbGFXvW7CPPJc8QKBP
245 1 4 _aThe new rules of marketing & PR :
_bhow to use content marketing, AI, social media, podcasting, video, and newsjacking to reach buyers directly /
_cDavid Meerman Scott
246 3 0 _aNew rules of marketing and public relations
246 3 0 _aHow to use content marketing, artificial intelligence, social media, podcasting, video, and newsjacking to reach buyers directly
250 _a9th edition
264 1 _aHoboken, New Jersey :
_bJohn Wiley & Sons, Inc.,
_c[2024]
300 _a1 online resource (xvii, 462 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
500 _aIncludes index
506 _aAvailable to OhioLINK libraries
520 _a"The rapid growth of generative artificial intelligence tools from AI giants like OpenAI and Google, plus a host of smaller startups, is the most significant development in modern marketing and PR since the first edition of the book was published back in 2007. Marketers and PR professionals who don't embrace these new technologies will quickly fall behind, putting them at a substantial competitive disadvantage compared to those who use these technologies skillfully. Therefore, the 9th edition is the most important update to the book yet. David Meerman Scott serves as an advisor to five AI companies and has used AI himself for years. In this new edition, he breaks through the hype to provide practical information and stories of success so readers can not only understand AI but also deploy AI tools in any size business. At the same time, while machines can certainly aid marketing in unprecedented ways, the 9th edition also shows why we need writers and designers and filmmakers and other creative people now more than ever. We learn insights about life from creatives in a way that AI never can--because AI can only build on what has come before. It's important to remember that we need human-centric communications to show how organizations are making people's lives better. In a world of AI, good communications, practiced by good humans, matters deeply."--
_cProvided by publisher
650 0 _aInternet marketing
650 0 _aInternet in public relations
655 4 _aElectronic books
710 2 _aOhio Library and Information Network
776 0 8 _iPrint version:
_aScott, David Meerman.
_tNew rules of marketing & PR
_b9th edition.
_dHoboken, New Jersey : Wiley, [2024]
_z9781394282166
_w(DLC) 2024028334
856 4 0 _3O'Reilly
_zConnect to resource
_uhttps://learning.oreilly.com/library/view/~/9781394282166/?ar
942 _2ddc
_cBK
_n0
999 _c557
_d557