000 03893cam a2200577Ii 4500
001 1085698159
003 OCoLC
005 20250822170713.0
006 m o d
007 cr |n|||||||||
008 190218s2019 maua o 001 0 eng d
015 _aGBC123377
_2bnb
015 _aGBC185321
_2bnb
020 _a9781631595950
_q(electronic book)
020 _a1631595954
_q(electronic book)
020 _z9781631595943
020 _z1631595946
035 _a(OCoLC)1085698159
037 _a44A37F9C-BEE9-45BD-BD0A-3E52D67F46BE
_bOverDrive, Inc.
_nhttp://www.overdrive.com
040 _aYDX
_beng
_epn
_cYDX
_dTEFOD
_dN$T
_dTOH
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_dIUP
_dNRC
_dOCLCQ
_dK6U
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050 4 _aHF5415.1255
072 7 _aBUS
_x082000
_2bisacsh
072 7 _aBUS
_x041000
_2bisacsh
072 7 _aBUS
_x042000
_2bisacsh
072 7 _aBUS
_x085000
_2bisacsh
072 7 _aAKL
_2bicssc
082 0 4 _a658.827 AIR 2019
_223
100 1 _aAirey, David,
_eauthor
245 1 0 _aIdentity designed :
_bthe definitive guide to visual branding /
_cDavid Airey
246 1 4 _aID
264 1 _aBeverly, MA :
_bRockport Publishers,
_c2019
300 _a1 online resource (287 pages) :
_billustrations (chiefly color)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
500 _aIncludes index
505 0 0 _tIntroduction --
_tIdentity case studies.
_tLantern (Primal roots) ;
_tBase (Ruhrtriennale) ;
_tPharus (Rio cello) ;
_tOCD (ad age) ;
_tRice creative (Rooster beers) ;
_tForeign policy (Gallery & Co.) ;
_tUnderline studio (art museum) ;
_tFedoriv (Rezult) ;
_tFreytag Anderson (Fraher architects) ;
_tBedow (Fable skateboards) --
_tRobot food (vocation) ;
_tTogether design (Pearson) ;
_tBelieve in (grain) ;
_tJack Renwick studio (Carpenters Wharf) ;
_tico Design (Burst) ;
_tLundgren+Lindqvist (Markus Form) --
_tThank you
506 _aAvailable to OhioLINK libraries
520 _aIdeal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world's most talented design studios. You'll see the history and importance of branding, a contemporary assessment of best practices, and how there's always more than one way to exceed client expectations. You'll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business
650 0 _aBranding (Marketing)
650 0 _aIdentity (Philosophical concept)
650 0 _aDesign
655 0 _aElectronic books
655 4 _aElectronic books
655 7 _aCase studies.
_2fast
_0(OCoLC)fst01423765
655 7 _aCase studies.
_2lcgft
710 2 _aOhio Library and Information Network
776 0 8 _iPrint version:
_aAirey, David, 1979-
_tIdentity designed.
_dBeverly, MA : Rockport Publishers, 2019
_z1631595946
_w(DLC) 2020301031
_w(OCoLC)1035445507
856 4 0 _3O'Reilly
_zConnect to resource
_uhttps://learning.oreilly.com/library/view/~/9781631595950/?ar
942 _2ddc
_cBK
_n0
999 _c548
_d548