000			01073nam a22002057a 4500
005			20250218161144.0
008			250218b |||||||| |||| 00| 0 eng d
020			_a9789834703691
040			_cSIU
082			_223 _a658.8 KAM 2012
100			_aKamarulzaman, Yusniza.
245			_aMarketing Management
260			_bOxford University Press
505			_aThe Oxford Revision Series: Marketing Management summarizes the key concepts and practices of marketing which are essential to understanding this important subject. This revision book provides a succinct exposition of all the main topics in marketing, and is divided into four parts, understanding marketing management, analyzing marketing opportunities, developing and managing the marketing mix and managing current issues in marketing. Chapters covering services management, global marketing, e-marketing, social and ethical strategies have also been included.
650			_xMarketing
650			_xDigital Marketing
650			_xMarketing Management
700			_aAbu, Nor Khalidah.
942			_2ddc _cBK _n0
999			_c524 _d524