000 01504cam a22003494a 4500
001 13281063
003 OSt
005 20250210175416.0
008 030721s2004 nyu b 001 0 eng
010 _a 2003016234
020 _a9780789023124 (case : alk. paper)
020 _a9780789023124 (soft : alk. paper)
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415.1263
_b.F86 2004
082 0 0 _a658.83 DAV 2004
_222
245 0 0 _aFundamentals of business marketing research /
_c[edited by] David A. Reid, Richard E. Plank.
260 _aNew York :
_bBest Business Books,
_cc2004.
300 _axxiii, 283 p. ;
_c23 cm.
440 4 _aThe foundation series in business marketing
500 _a"This book is a compilation of articles that appeared previously in the Journal of business-to-business marketing, 7 (2-3) (2000): 2-185; 7 (4) (2000): 3-5, 11-67; and 9 (4) (2000): 123-126"--T.p. verso."
504 _aIncludes bibliographical references and index.
650 0 _aIndustrial marketing
_xResearch.
650 0 _aMarketing research.
700 1 _aReid, David A.
_q(David Alan)
700 1 _aPlank, Richard E.
730 0 _aJournal of business-to-business marketing.
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/ecip046/2003016234.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
_n0
999 _c492
_d492