000			01537cam a2200325 a 4500
001			b31931601
003			OCoLC
005			20240822150728.0
008			100819s2011 nyua b 001 0 eng
010			_a2010033993
020			_a9780823232567
020			_a0823232565
020			_a9780823232574
020			_a0823232573
035			_a(OCoLC)657270860
040			_aDLC _cDLC _dYDX _dYDXCP _dIG# _dBWX _dUKMGB _dMIX _dCDX
050	0	0	_aP96.E25 _bP528 2011
082			_a338.473 PIC 2011
090			_aP96 _bEco.Pi 2011
100	1		_aPicard, Robert G.
245	1	4	_aThe economics and financing of media companies / _cRobert G. Picard.
250			_a2nd ed.
260			_aNew York : _bFordham University Press, _c2011.
300			_aix, 274 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references and index.
505	0		_aMedia firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.
650		0	_aMass media _xEconomic aspects.
650		0	_aMass media _xFinance.
942			_2ddc _cBK _n0
999			_c43 _d43