000			01724cam a2200361 a 4500
001			2097259
003			OSt
005			20240822160540.0
008			950713s1995 enka b 001 0 eng
010			_a 95177439
020			_a9780750623186
020			_a0750623187
040			_aDLC _cDLC _dDLC
043			_ae-uk---
050	0	0	_aHM263 _b.P722 1995
082	0	0	_a659.2 BLA 1995 _220
245	0	4	_aThe practice of public relations / _cedited by Sam Black.
250			_a4th ed.
260			_aOxford ; _aBoston : _bButterworth-Heinemann, _c1995.
300			_axxv, 186 p. : _bill. ; _c24 cm.
490	1		_aThe marketing series. Professional development
504			_aIncludes bibliographical references and index.
520			_aPublic relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practice of Public Relations' incorporates essential updating and covers new areas such as: *international public relations *crisis management *sponsorship *education and training *career prospects.
650		0	_aPublic relations _zGreat Britain.
650		0	_amethods of management
700	1		_aBlack, Sam, _d1915-
830		0	_aMarketing series (London, England). _pProfessional development.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/els032/95177439.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/els032/95177439.html
906			_a7 _bcbc _corignew _d2 _encip _f19 _gy-gencatlg
942			_2ddc _cBK _n0
999			_c382 _d382