000			01663pam a2200301 a 4500
001			4906919
005			20240822162807.0
008			940620s1994 mau b 000 0 eng
010			_a 94027722
020			_a0262631598 : _c$14.95
040			_aDLC _cDLC _dDLC
050	0	0	_aP90 _b.M26 1994
082	0	0	_a302.23 MCL 1994 _220
100	1		_aMcLuhan, Marshall. _d1911-1980.
245	1	0	_aUnderstanding media : _bthe extensions of man / _cMarshall McLuhan ; introduction by Lewis H. Lapham.
250			_a1st MIT Press ed.
260			_aCambridge, Mass. : _bMIT Press, _c1994.
300			_axxiii, 365 p. ; _c23 cm.
504			_aIncludes bibliographical references (p. 361-365).
520			_aTerms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.
650		0	_aMass media.
650		0	_aCommunication.
650		0	_aCommunication and technology.
740	0		_aExtensions of man.
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2ddc _cBK _n0
999			_c38 _d38