| 000 | 01208nam a2200241Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240822160103.0 | ||
| 008 | 240814s2024 xx 000 0 und d | ||
| 020 | _a9780367241605 | ||
| 020 | _a9781138886087 | ||
| 020 | _a 9781138886094 | ||
| 040 | _cSIU | ||
| 041 | _aeng | ||
| 082 | _a338.47 ALB 2010 | ||
| 100 | _aAlbarran, Alan B. | ||
| 245 | _aThe Media Economy | ||
| 260 |
_bT&F INDIA _c2010 _aINDIA |
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| 300 |
_a216 pages _c6.25 x 0.5 x 9.5 inches |
||
| 505 | _aKey features of this innovative text include: topics new to media economics texts, such as finance and investment, labor, and social aspects accessible discussion of complicated concepts and their application to media industries new directions for both theoretical and methodological areas. With the media industries in an ongoing state of change and transformation, The Media Economy offers new reference points for the field to consider when defining and analyzing media markets. It is essential reading for students and practitioners in media management and economics who need to understand the role of media in the global economy. | ||
| 650 | _xMass Media | ||
| 650 | _xMedia Economy | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c378 _d378 |
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