| 000 | 01049nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240822114759.0 | ||
| 008 | 240814s2017 xx 000 0 und d | ||
| 020 | _a9780199456161 | ||
| 040 | _cSIU | ||
| 041 | _aeng | ||
| 082 | _a658.8 VIN 2017 | ||
| 100 | _aJauhari, Vinnie. | ||
| 245 |
_aServices Marketing : _bText and Cases |
||
| 250 | _a2nd Revised edition | ||
| 260 |
_aIndia _bOxford University Press _c2017 |
||
| 300 |
_a604 pages _c9.5 x 1 x 7.5 inches |
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| 505 | _aThe second edition of Services Marketing has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2009. It has been updated with new sections, cases, exhibits as well as two new chapters on Managing the Services Brand and Managing Demand and Supply. The text includes classroom case studies as well as chapter-end concept review questions, critical thinking exercises, and project exercises. | ||
| 650 | _aSales and marketing | ||
| 650 | _aServices Marketing | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c364 _d364 |
||