| 000 | 00804nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240821161255.0 | ||
| 008 | 240814s2023 xx 000 0 und d | ||
| 020 | _a9781292449364 | ||
| 040 | _cSIU | ||
| 041 | _aeng | ||
| 082 | _a658.8 KOT 2023 | ||
| 100 | _aKotler, Philip. | ||
| 245 | _aPrinciples of Marketing | ||
| 250 | _a19th edition | ||
| 260 |
_aUnited Kingdom _bPearson Education _c2023 |
||
| 300 |
_a768 pages _c21.5 x 3 x 23 cm |
||
| 520 | _aEncourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an inno | ||
| 650 | _aSales and marketing | ||
| 650 | _aMarketing | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c352 _d352 |
||