000			01443nam a2200241Ia 4500
003			OSt
005			20240821142548.0
008			240814s2000 xx 000 0 und d
020			_a9780071359160
040			_cSIU
041			_aeng
082			_a659.1 RIE 2000
100			_aRies, Al.
245			_aPositioning: _bThe Battle for Your Mind
250			_a3rd edition
260			_aUnited States _bMcGraw-Hill Education - Europe _c2000
300			_a272pages _c7.7 x 1 x 8.3 inches
520			_a“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”―David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals―including tens of thousands of Ries and Trout groupies, worldwide―the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking.
650			_aAdvertising
650			_aProduct management
650			_abranding
942			_2ddc _cBK
999			_c350 _d350