| 000 | 01198nam a2200241Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240821131330.0 | ||
| 008 | 240814s2022 xx 000 0 und d | ||
| 020 | _a9781292433103 | ||
| 040 | _cSIU | ||
| 041 | _aeng | ||
| 082 | _a658.8 ARM 2022 | ||
| 100 | _aArmstrong, Gary. | ||
| 245 |
_aMarketing: _bAn Introduction |
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| 250 | _a15th edition | ||
| 260 |
_aUnited Kingdom _bPerson Education _c2022 |
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| 300 | _a21.5 x 3 x 27.5 cm | ||
| 505 | _aMarketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices. The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios. | ||
| 650 | _aSales and marketing | ||
| 650 | _aMarketing | ||
| 650 | _acustomer value | ||
| 942 |
_2ddc _cBK |
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| 999 |
_c337 _d337 |
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