000			01888nam a2200265Ia 4500
003			OSt
005			20240820144627.0
008			240814s2016 xx 000 0 und d
020			_a9783662521946
040			_cSIU
041			_aeng
082			_a658.872 FRI 2016
100			_aFriedrichsen, Mike.
245			_aHandbook of Social Media Management : _bValue Chain and Business Models in Changing Media Markets
250			_aSoftcover reprint of the original 1st ed. 2013
260			_aGermany _bSpringer Berlin Heidelberg _c2016
300			_a89 pages. _c6.14 x 1.76 x 9.21 inches
500			_aPaperback / softback
505			_aDigitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.
650			_aMedia studies
650			_aSocial Media
650			_aMedia Business
650			_aBusiness Models
942			_2ddc _cBK
999			_c309 _d309