000			02280nam a2200229Ia 4500
003			OSt
005			20240819134957.0
008			240814s2019 xx 000 0 und d
020			_a9780367889364
040			_cSIU
041			_aeng
082			_a658.45 RAT 2019
100			_aRath, Pragyan
245			_aCommunication Strategies for Corporate Leaders : _bImplications for the Global Market
260			_aUnited Kingdom _bTaylor & Francis _c2019
500			_aPaperback / softback
520			_aCommunication is key to success in every aspect of life and ever so in a competitive business environment. This book examines managerial communication from seminal theoretical and demonstrative vantage points through interdisciplinary amalgamation of sciences and the liberal arts. It presents new paradigms of managerial communication in the form of manoeuvres that can act as game changers in tug-of-war business situations, including difficult negotiations, conflicts and interpersonal dissonance that characterise the day-to-day corporate workplace tenor. This volume: Develops persuasion strategies based on argumentation tactics derived, for example, from legal cross-examination. Introduces ‘problematisation’ and ‘deconstruction’ as effective communication tools into mainstream managerial discourse. Employs Harvard Business School cases to demonstrate problem-solving skills, which will further serve as guide to writing business reports, plans and proposals. Positions business writing methods as taxonomical tenets that can help tackle complex business scenarios. Draws business diagnostic procedures from diverse fields such as Sherlock Holmes from popular culture, and Jared M. Diamond from ecology. This book will be a significant resource for business communication practitioners, especially corporate managers and leaders, sales and marketing professionals, and policymakers. It will be of interest to teachers and students alike, in business communication, organization behaviour, human resource management and marketing communications. It will act as a useful aid for classroom efficacy for teachers and academics.
650			_aCommunication Strategies
650			_aBusiness and Management
650			_aGlobal Market
942			_2ddc _cBK
999			_c262 _d262