000 | 01317nam a2200241Ia 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20241121132114.0 | ||
008 | 240814s2022 xx 000 0 und d | ||
020 | _a9781265045630 | ||
040 | _cSIU | ||
041 | _aeng | ||
082 |
_a658.45 LOC 2023 _bLOC 2022 |
||
100 | _aLocker, Kitty | ||
245 | _aISE Business and Administrative Communication | ||
250 | _a13th edition | ||
260 |
_aUnited States _bMcGraw Hill _c2022 |
||
300 | _c8.5 x 0.83 x 10.87 inches | ||
500 | _aPaperback / softback | ||
520 | _aBusiness Communication supports the high standard of business communication that is relevant to today’s modernized workplace. While staying true to its tradition, the 13th edition vastly streamlines and updates the chapter content and organization, making the text more elegant and usable. The text’s foundation is its rhetorical approach, underscoring in each chapter the importance of analyzing each communication situation in terms of audience, purpose, and context. This approach empowers students to shape their messages effectively―no matter the channel. Besides numerous chapter-ending exercises, McGraw Hill's Connect provides exercises that further reinforce the concepts. | ||
650 | _aBusiness communication | ||
650 | _acommunication situation | ||
942 |
_2ddc _cBK |
||
999 |
_c251 _d251 |