| 000 | 01069nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240819113713.0 | ||
| 008 | 240814s2010 xx 000 0 und d | ||
| 020 | _a9781849830409 | ||
| 040 | _cSIU | ||
| 041 | _aeng | ||
| 082 |
_a658.827 AAK 2010 _bAAK 2010 |
||
| 100 | _aAaker, David A. | ||
| 245 | _aBuilding Strong Brands | ||
| 260 |
_aUnited Kingdom _bSIMON & SCHUSTER _c2010 |
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| 300 | _a400 pages | ||
| 500 | _aPaperback / softback | ||
| 520 | _aAs industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. | ||
| 650 | _aSales and marketing | ||
| 650 | _aStrong Brands | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c248 _d248 |
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