000			02074cam a2200361Mi 4500
003			OCoLC
005			20240822130750.0
008			190617s2020 nyua b 001 0 eng
020			_a9781265073350
020			_a1260565793
035			_a(OCoLC)1112418246
040			_aAU@ _beng _erda _cAU@ _dOCLCO _dPHCSB _dOCLCF _dLIP _dGSU _dNUSCL
042			_anbic
050		4	_aHD45 _bS35 2020
082			_a658.4012 SCH 2022
090			_aHD45 _bSch 2020
100	1		_aSchilling, Melissa A., _eauthor.
245	1	0	_aStrategic management of technological innovation / _cMelissa A. Schilling.
250			_aSeventh edition,
260			_aNew York, NY : _bMcGraw-Hill Education, _c2022
300			_axviii, 345 pages : _billustrations ; _c23 cm.
336			_atext _btxt _2rdacontent.
337			_aunmediated _bn _2rdamedia.
338			_avolume _bnc _2rdacarrier.
500			_a"This international student edition is for use outside of the U.S."--Cover.
504			_aIncludes bibliographical references and index.
505	0	0	_tIndustry dynamics of technological innovation -- _tSources of innovation -- _tTypes and patterns of innovation -- _tStandards battles, modularity, and platform competition -- _tTiming of entry -- _tFormulating technological innovation strategy -- _tDefining the organization's strategic direction -- _tChoosing innovation projects -- _tCollaboration strategies -- _tProtecting innovation -- _tImplementing technological innovation strategy -- _tOrganizing for innovation -- _tManaging the new product development process -- _tManaging new product development teams -- _tCrafting a deployment strategy.
520			_aThis book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
650		0	_aTechnological innovations _xManagement.
650		0	_aNew products _xManagement.
650		0	_aStrategic planning.
942			_2ddc _cBK _n0
999			_c169 _d169