000 | 01803cam a22003014a 4500 | ||
---|---|---|---|
001 | 15522446 | ||
003 | OSt | ||
005 | 20240822131150.0 | ||
008 | 081114s2008 enka b 001 0 eng | ||
010 | _a 2008279102 | ||
020 | _a9781860948749 | ||
020 | _a9781860949265 (pbk.) | ||
040 |
_aDLC _cDLC _dDLC |
||
050 | 0 | 0 |
_aT175.5 _b.S835 2008 |
082 | 0 | 0 |
_a607.2 TES 2008 _222 |
245 | 0 | 0 |
_aStrategic technology management : _bbuilding bridges between sciences, engineering, and business management / _cedited by George Tesar ... [et al.]. |
250 | _a2nd ed. | ||
260 |
_aLondon : _bImperial College Press ; _cc2008. |
||
300 |
_ax, 461 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
520 | _aTwo recent major trends in today's complex and competitive high technology global society have underscored the importance for a textbook on strategic technology management. The first is the desire of major global corporations and high technology firms to hire graduates who are able to understand engineering and science, and make sound strategic business decisions. The second is the increasing interest among engineering and science students to take courses in business management.This invaluable book attempts to bridge business and scientific management practices so as to foster better understanding between the two entities. The second edition is updated with interesting case studies on biomedical and renewable technologies. | ||
650 | 0 |
_aResearch, Industrial _xEconomic aspects. |
|
650 | 0 |
_aNew products _xMarketing. |
|
700 | 1 | _aTesar, George. | |
906 |
_a7 _bcbc _corigcop _d2 _encip _f20 _gy-gencatlg |
||
942 |
_2ddc _cBK _n0 |
||
999 |
_c167 _d167 |