000 01803cam a22003014a 4500
001 15522446
003 OSt
005 20240822131150.0
008 081114s2008 enka b 001 0 eng
010 _a 2008279102
020 _a9781860948749
020 _a9781860949265 (pbk.)
040 _aDLC
_cDLC
_dDLC
050 0 0 _aT175.5
_b.S835 2008
082 0 0 _a607.2 TES 2008
_222
245 0 0 _aStrategic technology management :
_bbuilding bridges between sciences, engineering, and business management /
_cedited by George Tesar ... [et al.].
250 _a2nd ed.
260 _aLondon :
_bImperial College Press ;
_cc2008.
300 _ax, 461 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
520 _aTwo recent major trends in today's complex and competitive high technology global society have underscored the importance for a textbook on strategic technology management. The first is the desire of major global corporations and high technology firms to hire graduates who are able to understand engineering and science, and make sound strategic business decisions. The second is the increasing interest among engineering and science students to take courses in business management.This invaluable book attempts to bridge business and scientific management practices so as to foster better understanding between the two entities. The second edition is updated with interesting case studies on biomedical and renewable technologies.
650 0 _aResearch, Industrial
_xEconomic aspects.
650 0 _aNew products
_xMarketing.
700 1 _aTesar, George.
906 _a7
_bcbc
_corigcop
_d2
_encip
_f20
_gy-gencatlg
942 _2ddc
_cBK
_n0
999 _c167
_d167