000			02617nam a2200253 a 4500
003			OSt
005			20240822161723.0
008			s2006 enk 000 0 eng d
020			_a9780141034898
040			_aNUSCL _cNUSCL
082			_a303.95 FRI 2007
090			_aHM846 _bFri 2006
100	1		_aFriedman, Thomas L.
245	1	4	_aThe world is flat : _bthe globalized world in the twenty-first century / _cThomas L. Friedman.
250			_aUpdated & expanded ed.
260			_aLondon : _bPenguin Books, _c2006.
300			_a660 p. ; _c20 cm.
520			_aThe beginning of the twenty-first century will be remembered, friedman argues, not for military conflicts or political events, but for a whole new age of globalization - a flattening of the world the explosion of advanced technologies now means that suddenly knowledge pools and resources have connected all over the planet, levelling the playing field as never before, so that each of us is potentially an equal - and competitor - of the other the rules of the game have changed forever - but does this death of distance, which requires us all to run faster in order to stay in the same place, mean the world has got too small and too flat too fast for us to adjust friedman brilliantly demystifies the exciting, often bewildering, global scene unfolding before our eyes, one which we sense but barely yet understand the world is flat is the most timely and essential update on globalization, its successes and its discontents, powerfully illuminated by a world-class writer in his new chapters: if its not happening, its because youre not doing it and what happens when we all have dogs hearing the author explores both the benefits and disadvantages of the very latest developments in global communication the emergent popularity of blogging, pod-casting, youtube and myspace enable the modern world citizen to broadcast their views to a potential audience of billions, and the proliferation of internet access to even the poorest communities gives everyone who wants to the tools to address issues of social injustice and inequality on the other hand the technology that seems to improve communication on a global scale causes it to deteriorate on a local scale identifying ours as the age of interruption, friedman discusses the annoyance and dangers of blackberrys in meeting rooms, hands-free kits in conversation and using a phone or ipod whilst driving
650		0	_aGlobalization _xSocial aspects.
650		0	_aGlobalization _xEconomic aspects.
650		0	_aInformation society.
650		0	_aDiffusion of innovations.
942			_2ddc _cBK _n0
999			_c153 _d153