000 02594cam a2200397 i 4500
001 23110431
003 OSt
005 20240821171911.0
008 230502s2019 enk b 001 0 eng
010 _a 2021304210
020 _a9780198845652
_q(paperback)
020 _a9780198706977
_q(hardcover)
040 _aDLC
_beng
_erda
_cDLC
042 _apcc
050 0 0 _aHD30.255
_b.J67 2019
082 0 0 _a338.5 JON 2019
_223/eng/20230503
100 1 _aJones, Geoffrey,
_d1952-
_eauthor.
245 1 0 _aProfits and sustainability :
_ba history of green entrepreneurship /
_cGeoffrey Jones.
250 _aPaperback edition.
264 1 _aOxford, United Kingdom ;
_aNew York, NY :
_bOxford University Press,
_c2019.
300 _axiii, 442 pages ;
_c24 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aFirst published 2017.
500 _aWith a new preface by the author.
504 _aIncludes bibliographical references (pages 405-410) and index.
505 _aThis book brings unique perspectives to this key debate by exploring the history of green entrepreneurship since the nineteenth century, and its spread globally in industries including renewable energy, organic food, natural beauty, ecotourism, recycling, architecture, and finance. The book uses the lens of the extraordinary and often eccentric men and women who defied convention and imagined that business could help save the planet, rather than consume it. The social and religious beliefs that drove many of these individuals are explored as the book looks at how they overcame huge obstacles to execute their strategies. The green entrepreneurs seen here are shown to have created new markets and industries, and driven innovations in sustainable practices, even at times when most consumers and governments marginalized the entire subject. The struggles of early pioneers appear to have been rewarded by the growth of environmental awareness among consumers, business leaders, and others in recent years, but the Earth's environmental health continues to deteriorate. If profits and sustainability have proved challenging to reconcile, this book argues that one reason was how they were both defined.
650 0 _aBusiness enterprises
_xEnvironmental aspects.
650 0 _aBusiness ethics
_xHistory.
650 0 _aEntrepreneurship
_xEnvironmental aspects
_xHistory.
650 0 _aEnvironmentalism
_xHistory.
906 _a7
_bcbc
_corigres
_d2
_encip
_f20
_gy-gencatlg
942 _2ddc
_cBK
_n0
999 _c127
_d127