The practice of public relations / edited by Sam Black.

Contributor(s):

Black, Sam, 1915-

Material type: Text

TextSeries: Marketing series (London, England). Professional development.Publication details: Oxford ; Boston : Butterworth-Heinemann, 1995.Edition: 4th edDescription: xxv, 186 p. : ill. ; 24 cmISBN:

9780750623186
0750623187

Subject(s):

DDC classification:

659.2 BLA 1995 20

LOC classification:

HM263 .P722 1995

Online resources:

Summary: Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practice of Public Relations' incorporates essential updating and covers new areas such as: *international public relations *crisis management *sponsorship *education and training *career prospects.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Symbiosis International University, Dubai	659.2 BLA 1995 (Browse shelf(Opens below))	Available		SIU00435

Includes bibliographical references and index.

Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practice of Public Relations' incorporates essential updating and covers new areas such as: *international public relations *crisis management *sponsorship *education and training *career prospects.

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