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1.
Social media data mining and analytics / Gabor Szabo, Gungor Polatkan, Oscar Boykin, Antonios Chalkiopoulos. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Indianapolis, IN : John Wiley & Sons, [2019]Copyright date: ©2019
Other title:
  • Data mining and analytics
Availability: Items available for loan: Symbiosis International University, Dubai (1)Call number: 658.8340 SZA 2019.

2.
The Sage handbook of social media marketing / Annmarie Hanlon, Tracy L. Tuten. by
Edition: 1st ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Thousand Oaks : SAGE Inc., 2022
Availability: Items available for loan: Symbiosis International University, Dubai (1)Call number: 658.8 HAN 2022.

3.
The essential social media marketing handbook : a new roadmap for maximizing your brand, influence, and credibility / Gail Z. Martin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Wayne, NJ : Career Press, [2017]
Availability: Items available for loan: Symbiosis International University, Dubai (1)Call number: 658.872 MAR 2017.

4.
5.
Content Inc. : start a content-first business, build a massive audience, and become radically successful (with little to no money) / Joe Pulizzi. by
Edition: Second Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York City : McGraw Hill, 2021
Availability: Items available for loan: Symbiosis International University, Dubai (1)Call number: 658.872 PUL 2021.

6.
The art of social media : power tips for power users / Guy Kawasaki and Peg Fitzpatrick by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, New York : Portfolio/Penguin, 2014
Other title:
  • Social media : power tips for power users
Availability: Items available for loan: Symbiosis International University, Dubai (1)Call number: 302.231 KAW 2014.

7.
Handbook of Social Media Management : Value Chain and Business Models in Changing Media Markets by
Edition: Softcover reprint of the original 1st ed. 2013
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Germany Springer Berlin Heidelberg 2016
Availability: Items available for loan: Symbiosis International University, Dubai (1)Call number: 658.872 FRI 2016.

8.
The power of platforms : shaping media and society / Rasmus Kleis Nielsen and Sarah Anne Ganter. by Series: Oxford studies in digital politics
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Oxford University Press, [2022]
Availability: Items available for loan: Symbiosis International University, Dubai (5)Call number: 303.483 KLE 2022, ...

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