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Marketing Analytics: For Strategic Decision-Making

By: Contributor(s): Material type: TextTextPublication details: OXFORD UNIVERSITY PRESS New Delhi 2021Description: 463 pages 7.99 x 10 x 1.85 inchesISBN:
  • 9780190130862
Subject(s): DDC classification:
  • 658.83 MAI 2021
Contents:
Analytics is taking up an increasingly larger role in a marketer’s everyday decision-making. With a change in the customers’ nature of buying behaviour, there is a need for marketers to understand and use technology-enhanced data collection and analysis methods. Marketing Analytics: For Strategic Decision-Making has been written from a marketing perspective to provide a comprehensive overview of the analytical methods that are pertinent and important for a marketer through illustrations that make use of appropriate data sets and apply software such as R, SPSS, and Excel
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Item type Current library Call number Copy number Status Date due Barcode
Book Book Symbiosis International University, Dubai 658.83 MAI 2021 (Browse shelf(Opens below)) 1 Available SIU00702

Analytics is taking up an increasingly larger role in a marketer’s everyday decision-making. With a change in the customers’ nature of buying behaviour, there is a need for marketers to understand and use technology-enhanced data collection and analysis methods. Marketing Analytics: For Strategic Decision-Making has been written from a marketing perspective to provide a comprehensive overview of the analytical methods that are pertinent and important for a marketer through illustrations that make use of appropriate data sets and apply software such as R, SPSS, and Excel

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