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The design of business : why design thinking is the next competitive advantage / Roger Martin.

By: Material type: TextTextPublication details: Boston, Mass. : Harvard Business Press, c2009.Description: xiii, 191 p. : ill. ; 22 cmISBN:
  • 9781422177808 (hbk. : alk. paper)
  • 1422177807 (hbk. : alk. paper)
Subject(s): DDC classification:
  • 658.4063 MAR 2009 22
LOC classification:
  • HD53 .M3644 2009
Contents:
The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book Symbiosis International University, Dubai 658.4063 MAR 2009 (Browse shelf(Opens below)) Available SIU00413

Includes bibliographical references and index.

The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.

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