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1.
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. by
Edition: Ninth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New Jersey : World Scientific, [2022]
Availability: Items available for loan: Symbiosis International University, Dubai (1)Call number: 658.8 LOV 2021.

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2.
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. by
Edition: Eighth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New Jersey : World Scientific, [2016]
Availability: Items available for loan: Symbiosis International University, Dubai (1)Call number: 658.8 LOV 2016.

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