The Sage handbook of social media marketing / Annmarie Hanlon, Tracy L. Tuten.

Contributor(s):

Material type: Text

TextPublisher: Thousand Oaks : SAGE Inc., 2022Edition: 1st edDescription: volumes cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781529743784

Subject(s):

DDC classification:

658.8 HAN 2022

Contents:

Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Symbiosis International University, Dubai	658.8 HAN 2022 (Browse shelf(Opens below))	Available		SIU00439

Part 1: Foundations of Social Media Marketing

Part 2: Methodologies and Theories in Social Media

Part 3: Channels and Platforms in Social Media

Part 4: Tools, Tactics, and Techniques in Social Media Marketing

Part 5: Management and Metrics in Social Media

Part 6: Ethical Issues in Social Media

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