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Global public relations : spanning borders, spanning cultures / edited by Alan R. Freitag and Ashli Quesinberry Stokes.

Contributor(s): Material type: TextTextPublication details: Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2009.Description: xviii, 310 p. : ill. ; 25 cmISBN:
  • 9780415448147 (hardback)
  • 041544814X (hardback)
  • 9780415448154 (pbk.)
  • 0415448158 (pbk.)
Subject(s): DDC classification:
  • 659.209 FRE 2009 22
LOC classification:
  • HM1221 .G56 2009
Online resources:
Contents:
Common ground -- Evolution of the profession -- Theories and methods -- Comparative cultural metrics -- Cultural comparisons -- State of the profession -- South and Southeast Asia -- China, Japan, and South Korea -- The Middle East -- Sub-Saharan Africa -- Latin America -- Central and Eastern Europe -- Western Europe and legacy countries -- Emerging global trends.
List(s) this item appears in: New Arrivals
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book Symbiosis International University, Dubai 659.209 FRE 2009 (Browse shelf(Opens below)) Available SIU00189

Includes bibliographical references and index.

Common ground -- Evolution of the profession -- Theories and methods -- Comparative cultural metrics -- Cultural comparisons -- State of the profession -- South and Southeast Asia -- China, Japan, and South Korea -- The Middle East -- Sub-Saharan Africa -- Latin America -- Central and Eastern Europe -- Western Europe and legacy countries -- Emerging global trends.

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