Entrepreneur Journeys: Innovation - The need of the Hour

Paperback / softback

While Wall Street’s gambling has brought the world economy to its knees and venture capitalists continue to act like bankers, innovators must have more conviction than ever before. While it is always important to be fearless—now is the time to be savvy.

In Innovation: The Need of the Hour, the fourth volume in the Entrepreneur Journeys series, entrepreneur and strategy consultant Sramana Mitra offers readers a multitude of ways to transform innovation into market leading businesses.

As in the previous volumes, she leads specific discussions on bootstrapping and shoestring innovation, which remain the most successful ways to circumvent early-stage funding challenges in order to maintain freedom and control. She turns to innovators in such fields as healthcare and cryptography, gleaning how they found pragmatic and profitable solutions using practical methodologies, such as consulting on intellectual property to generate cash flow. One thing is certain—the carnage of the world financial crisis can only be cleaned through innovation and polished by innovative entrepreneurs.

As you navigate your company through the entrepreneurship waters, this series continues to map the system for your succes