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Building a storybrand : clarify your message so customers will listen / Donald Miller.
Material type:
TextPublisher: [New York] : HarperCollins Leadership, an imprint of HarperCollins, [2017]Copyright date: ©2017Description: x, 228 pages : illustrations ; 22 cmContent type: - text
- still image
- unmediated
- volume
- 9780718033323
- 0718033329
- Building a story brand
- Branding (Marketing)
- Advertising -- Brand name products
- Product management
- Marketing
- Selling
- Customer relations
- BUSINESS & ECONOMICS / Marketing / General
- BUSINESS & ECONOMICS / Sales & Selling / General
- BUSINESS & ECONOMICS / Business Communication / General
- Advertising -- Brand name products
- Branding (Marketing)
- Customer relations
- Marketing
- Product management
- Selling
- 658.802 MIL 2017 23
- HF5415.1255 .M5473 2017
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Book
|
Symbiosis International University, Dubai | 658.802 MIL 2017 (Browse shelf(Opens below)) | 1 | Available | SIU00040 | ||
|
Book
|
Symbiosis International University, Dubai | 658.802 MIL 2017 (Browse shelf(Opens below)) | 2 | Available | SIU00041 |
Includes bibliographical references (pages 225-228).
Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
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