Mcquail's media and mass communication theory / Denis McQuail, Mark Deuze.

By:

McQuail, Denis [author.]

Contributor(s):

Deuze, Mark [author.]

Material type: Text

TextPublisher: Thousand Oaks : SAGE Publications, 2020Edition: 7th edDescription: pages cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781473902510
9781473902503

Subject(s):

DDC classification:

302.23 MCQ 2020

Contents:

New to this edition: An increased focus on conceptualizing ‘mass’ media and communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication. Further discussion of the ethics of media and mass communication in all chapters. Inclusion of a diverse and global range of voices, histories and examples from across the field. More detailed attention to the way media industries work and what it is like to make all kinds of media, including but not limited to: journalism, advertising, film, television, and digital games. New and revised material, including a new chapter "A Canon of Media Effects", bringing together Social-Cultural Effects & News, Public Opinion and Political Communication, helping the reader to rethink and reframe the whole idea of media effects and influence. A vitally important resource for all students of Media and Mass Communication in the 21st century.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Symbiosis International University, Dubai	302.23 MCQ 2020 (Browse shelf(Opens below))	1	Available		SIU00490
Book	Symbiosis International University, Dubai	302.23 MCQ 2020 (Browse shelf(Opens below))	2	Available		SIU00491

New to this edition:

An increased focus on conceptualizing ‘mass’ media and communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication.
Further discussion of the ethics of media and mass communication in all chapters.
Inclusion of a diverse and global range of voices, histories and examples from across the field.
More detailed attention to the way media industries work and what it is like to make all kinds of media, including but not limited to: journalism, advertising, film, television, and digital games.
New and revised material, including a new chapter "A Canon of Media Effects", bringing together Social-Cultural Effects & News, Public Opinion and Political Communication, helping the reader to rethink and reframe the whole idea of media effects and influence.
A vitally important resource for all students of Media and Mass Communication in the 21st century.

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