Value proposition design : how to create products and services customers want / written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos.

By:

Osterwalder, Alexander [author.]

Contributor(s):

Material type: Text

TextSeries: Strategyzer seriesPublisher: Hoboken : John Wiley & Sons, [2014]Description: xxv, 290 pages : color illustrations ; 19 x 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781118968055 (pbk.)
1118968050 (pbk.)

Subject(s):

DDC classification:

658.4012 OST 2014 23

LOC classification:

HF5415.5 .O87 2014

Contents:

Canvas. Customer profile ; Value map ; Fit -- Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations -- Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together -- Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce.

Summary: The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Symbiosis International University, Dubai	658.4012 OST 2014 (Browse shelf(Opens below))	Available		SIU00454

Includes index.

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.

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