Corporate Communication

By:

Argenti, Paul A

Material type: Text

TextLanguage: English Publication details: United States McGraw-Hill Education 2022Edition: 8th editionISBN:

9781265092252

Subject(s):

DDC classification:

658.45 ARG 2022 ARG 2022

Summary: Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Symbiosis International University, Dubai	658.45 ARG 2022 (Browse shelf(Opens below))	Available		SIU00085

Paperback / softback

Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

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