TY - BOOK AU - De Bono,Edward TI - Lateral thinking: creativity step by step SN - 0060903252 AV - BF408 .D4 1990b U1 - 153.35 DEB 1990 PY - 1990///, ©1970 CY - New York PB - Perennial Library KW - Creative thinking KW - Creative ability KW - Human information processing KW - Thought and thinking N1 - Introduction -- Use of this book -- The way the mind works -- Difference between lateral and vertical thinking -- Attitudes towards lateral thinking -- Basic nature of lateral thinking -- The use of lateral thinking -- Techniques -- The generation of alternatives -- Challenging assumptions -- Innovation -- Suspended judgment -- Design -- Dominant ideas and crucial factors -- Fractionation -- The reversal method -- Brainstorming -- Analogies -- Choice of entry point and attention area -- Random stimulation -- Concepts / divisions / polarization -- The new word po -- Blocked by openness -- Description/problem solving/design -- Summary N2 - Explains the principles and main purposes of a method of thinking which allows information to interact and generate new ideas ER -