De Bono, Edward.  1933-2021 <br/><br/>
Lateral thinking :  creativity step by step / 
Edward De Bono 
 - 1st Perennial ed 
 - New York :  Perennial Library,  1990, ©1970 
 - 300 pages :  illustrations ;  20 cm 
<br/><br/>Introduction -- Use of this book -- The way the mind works -- Difference between lateral and vertical thinking -- Attitudes towards lateral thinking -- Basic nature of lateral thinking -- The use of lateral thinking -- Techniques -- The generation of alternatives -- Challenging assumptions -- Innovation -- Suspended judgment -- Design -- Dominant ideas and crucial factors -- Fractionation -- The reversal method -- Brainstorming -- Analogies -- Choice of entry point and attention area -- Random stimulation -- Concepts / divisions / polarization -- The new word po -- Blocked by openness -- Description/problem solving/design -- Summary 
<br/><br/> Explains the principles and main purposes of a method of thinking which allows information to interact and generate new ideas 
<br/><br/><label>ISBN: </label>0060903252 9780060903251 
<br/><br/><label>LCCN: </label>89046085 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creative thinking<br/>Creative ability<br/>Human information processing<br/>Thought and thinking
<br/><br/><label>LC Class. No.: </label>BF408  / .D4 1990b 
<br/><br/><label>Dewey Class. No.: </label>153.35 DEB 1990