TY  - BOOK
AU  - Bowen,Linda Cooper
TI  - The graphic designer's guide to creative marketing: finding & keeping your best clients 
SN  - 0471293148 (cloth : alk. paper)
AV  - NC1001.6 .B68 1999
U1  - 741.6068 BOW 1999 21
PY  - 1999///
CY  - New York
PB  - John Wiley & Sons
KW  - Commercial art
KW  - United States
KW  - Marketing
KW  - Creative Marketing
N1  - Includes index; this book is the most complete guide available to marketing your services, with clear, practical, step-by-step instructions on every aspect of graphic design marketing, including:
* Developing and implementing a marketing plan
* Researching prospective clients
* Creating effective marketing materials
* Cold calling and follow-ups
* Effective communication
* Dressing for success
* Resumes, cover letters, and portfolios
* Proposals, bids, and contracts
* Keeping good clients-account management
Also included are sample business forms, contracts, proposals, letters, and checklists, along with stunning full-color examples of successful self-promotion campaigns for every budget. Throughout the book, there are fascinating and instructive interviews with clients as well as graphic designers from across the country who share what they've learned about marketing and managing graphic design services
UR  - http://www.loc.gov/catdir/bios/wiley041/98035011.html
UR  - http://www.loc.gov/catdir/description/wiley032/98035011.html
UR  - http://www.loc.gov/catdir/toc/onix03/98035011.html
ER  -