Global public relations : spanning borders, spanning cultures / edited by Alan R. Freitag and Ashli Quesinberry Stokes. - Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2009. - xviii, 310 p. : ill. ; 25 cm.

Includes bibliographical references and index.

Common ground -- Evolution of the profession -- Theories and methods -- Comparative cultural metrics -- Cultural comparisons -- State of the profession -- South and Southeast Asia -- China, Japan, and South Korea -- The Middle East -- Sub-Saharan Africa -- Latin America -- Central and Eastern Europe -- Western Europe and legacy countries -- Emerging global trends.

9780415448147 (hardback) 041544814X (hardback) 9780415448154 (pbk.) 0415448158 (pbk.)

2008014022


Public relations--Cross-cultural studies.
Intercultural communication.
Culture and globalization.

HM1221 / .G56 2009

659.209 FRE 2009