Global public relations : spanning borders, spanning cultures /
edited by Alan R. Freitag and Ashli Quesinberry Stokes.
- Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2009.
- xviii, 310 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Common ground -- Evolution of the profession -- Theories and methods -- Comparative cultural metrics -- Cultural comparisons -- State of the profession -- South and Southeast Asia -- China, Japan, and South Korea -- The Middle East -- Sub-Saharan Africa -- Latin America -- Central and Eastern Europe -- Western Europe and legacy countries -- Emerging global trends.