TY  - BOOK
AU  - Sammis,Kristy,[author]
AU  - Lincoln,Cat
AU  - Pomponi,Stefania
AU  - Ng,Jenny
AU  - Gassmann Rodriguez,Edita
AU  - Zhou,Judy
TI  - Influencer marketing for dummies
T2  - --For dummies
SN  - 9781119114093
AV  - HF5414 .S36 2016
U1  - 658.872 SAM 2016 23
PY  - 2016///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Marketing
KW  - Influence (Psychology)
KW  - Social media
KW  - fast
N1  - Includes index
N2  - Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media--and, subsequently, grow your brand
UR  - https://www.loc.gov/catdir/enhancements/fy1618/2015955445-b.html
UR  - https://www.loc.gov/catdir/enhancements/fy1618/2015955445-d.html
UR  - https://www.loc.gov/catdir/enhancements/fy1618/2015955445-t.html
ER  -