TY  - BOOK
AU  - Cury,Ivan
TI  - TV commercials: how to make them, or, how big is the boat? 
SN  - 0240805925 (pbk.)
AV  - HF6146.T42 C87 2005
U1  - 659.1 IVA 2005 
PY  - 2005///
CY  - Amsterdam, Boston
PB  - Elsevier
KW  - Television advertising
KW  - Television
KW  - Production and direction
KW  - Television commercial films
N1  - Includes bibliography references (p. 225-226) and index
N2  - Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs
UR  - http://www.loc.gov/catdir/enhancements/fy0626/2005272479-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0626/2005272479-t.html
ER  -